Bringing the World's Favourite Brands to Southern Africa Since 1996
Founded in 1996 by Dr. Susanne Reuther and Ulf Grill, Wings Group has built its
reputation on a simple mission: to bring the world's best brands to Southern Africa.
For nearly three decades, we have proudly imported and distributed internationally
renowned confectionery, food, kitchen and coffee brands, making premium products
accessible to consumers across the region.
Today, our portfolio includes more than 150 globally recognised products, supplied
through leading retailers, distributors and trade partners throughout Southern Africa.
By continually monitoring global trends and working closely with our international
brand partners, we ensure that South Africans have access to world-class products
at the right place, at the right time.
Wings Group is the trusted importer and distributor of many internationally renowned
confectionery and food brands, offering consumers a diverse range of premium
products enjoyed every day.
Since 1919, Bialetti has been synonymous with authentic Italian coffee culture. As
the inventor of the iconic Moka Express—the original octagonal stovetop coffee
maker—Bialetti continues to blend tradition, innovation and exceptional design.
Globally renowned for its iconic stand mixers, KitchenAid is the world's #1 stand
mixer brand. For over a century, KitchenAid has inspired home cooks, bakers and
professional chefs with beautifully crafted, high-performance kitchen appliances.
Sage is recognised worldwide for its premium kitchen appliances and innovative
coffee machines. Best known for its professional-quality espresso machines, Sage empowers coffee lovers to create café-quality coffee from the comfort of home.
